![]() ![]() Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. ![]() Overview: Half of all social media users say they prefer video to any other kind of content. Engage with customers and followers in real time.Curate and promote user-generated content via branded hashtags.Post high-quality, creative images that illustrate your brand values.How brands can use photo and image sharing sites: Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story.Įxamples: Instagram, Snapchat, Pinterest and Imgur Platforms like Instagram, which has more than 1 billion monthly active users, have made it easier than ever before to curate and share photos and images. Visual assets have also become a top priority for modern brands, with nearly 49% of marketers saying that visuals are key to their strategy. Overview: Studies show that visual content on social media receives more engagement than written content. Form communities and discuss relevant news within them.Whether as friends or fans, an engaged social following signals clout for marketers and brands alike Post, share and respond to audience content.How brands can use social networking sites: By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.Įxamples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat Users can like, share, comment on posts and follow other users and businesses.įor brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Overview: Social networking sites allow people to connect with each other through a shared online space. From social networking to video sharing and social messaging, there’s something for everyone (and every business). To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses. If you want to improve your social media marketing strategy, you need to know about the different types of social media content and how or where you share that content.
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